Genesee Course Listing

Official Course Information

Please select a Course Section from the list below or search for a class by Course Title.

Fall 2021

Business Administration Courses:

  or   List All Business Administration Courses

BUS111 - Exploring Business Opportunities

Credits: 3

Catalog Description: Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start-up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Not open to students with credit in BUS225.

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Identify the competencies of successful entrepreneurs.
2. Apply creative problem solving techniques to internal and external business factors in determining entrepreneurial or intrapreneurial opportunities.
3. Describe best practices in overcoming common entrepreneurial challenges.
4. Formulate a business concept that aligns with personal and professional goals.
5. Evaluate the feasibility of a business concept utilizing basic business acumen.
6. Develop an organized, substantive, concise pitch framing a business concept.
7. Deliver an effective oral pitch outlining a business concept.

Effective Term: Fall 2019