Genesee Course Listing

Official Course Information

Please select a Course Section from the list below or search for a class by Course Title.

Fall 2021

Business Administration Courses:

  or   List All Business Administration Courses

BUS201 - Professional Sales

Credits: 3

Catalog Description: Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Summarize the importance of selling in our economy.
2. Prepare a professional resume with cover letter.
3. Distinguish between ethical and unethical selling procedures.
4. Identify and describe components of the selling process.
5. Formulate a sales presentation, applying the process of selling.
6. Deliver or script a sales presentation for a prospective client.
7. Identify the criteria necessary to explain the theory of sales.
8. Identify time, territory, and self-management as related to a sales career.

Effective Term: Fall 2019