Genesee Course Listing
Official Course Information
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Business Administration Courses:
BUS225 - Entrepreneurship
Catalog Description: Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Prerequisite: 12 credits in BUS***, ACC***, FBM***, OFT***, THM***, PED258 and PED277 or with instructor permission.
Lecture: 3 hrs.
Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Explain key components of venture creation such as opportunity recognition, market research and penetration, pricing, operations, or legal constraints.
2. Assess the viability of a business opportunity.
3. Develop a marketing plan for a business opportunity.
4. Conduct a strategic analysis of an industry.
5. Create a financial plan for a new business startup.
6. Develop an organizational plan for a new business startup.
7. Discuss small business problems experienced in a global, multicultural, ethical or legal environment.
8. Present a comprehensive overview of a startup business plan.
Effective Term: Fall 2019