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Fall 2021

Communications and Media Arts Courses:

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COM107 - Visual Communication

Credits: 3

Catalog Description: Surveys the development of visual design in the mass media and its impact on American society. Explores general concepts of visual communication including psychology of design and contemporary theories of electronic media.

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Illustrate knowledge of the underlying principles and physiology involved in visual interpretation.
2. Illustrate the basic elements of imagery (dot, line shapes, volume, scale, spatiality, balance, direction, lighting, perspective proportion, color, etc.).
3. Identify the history and components of at least two photographic genres, including at least four of the variables involved in image manipulation.
4. Explain the process of film construction and the persistence of vision as a factor in viewer interpretation of the scene.
5. Describe the construction of different types of animation.
6. Analyze the impact of television.
7. Compare comic strips and cartoons, identifying alternative uses and the underlying power of comics and cartoons as illustrative tools.
8. Discuss the computer as a visual tool (operating systems, use of the internet, vector programs, raster/bitmap programs, animation programs).
9. Discuss the influence of social media on the perception of current events.

Effective Term: Spring 2020