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Official Course Information

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Fall 2021

Communications and Media Arts Courses:

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COM120 - New Communication Technologies

Credits: 3

Catalog Description: Provides an historical and theoretical perspective on new communication and information technologies. Examines the interconnection between technology, culture, economics, and politics through a projects-based approach.

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Describe varying processes of the diffusion of innovations.
2. Identify various strategies for idea diffusion based on the media platform used.
3. Compare and contrast planned versus viral marketing strategies.
4. Access and utilize Pew Media Research data for market analysis purposes.
5. Evaluate a social media campaign.
6. Build a complete portfolio for a client social media marketing proposal.
7. Describe a variety of small business digital marketing principles and strategies.
8. Discuss the social and cultural implications of the use of various social media/new communication information technologies

Effective Term: Fall 2019