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Fall 2021

Tourism & Hospitality Mgmt Courses:

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THM118 - Principles of Event Management

Credits: 3

Catalog Description: Examines all aspects of event management, ranging from feasibility studies and operational planning to the importance of customer service. Evaluates marketing strategies that minimize risks and maximize audience satisfaction. The semester project entails producing an event. Spring only.

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Classify events according to their size, shape and requirements.
2. Discuss a minimum of five ethical issues relevant to event management.
3. Plan the logistical requirements of at least one event using creativity.
4. Analyze at least five of the factors that contribute to event feasibility, including sustainability.
5. Explain the legal compliance requirements of event management.
6. Promote at least one event.
7. Attract sponsorship for at least one event.
8. Develop a comprehensive event budget.
9. Assess a minimum of four risks involved in event management.
10. Develop a comprehensive crowd management plan for an event.
11. Demonstrate proper customer service skills while planning an event.

Effective Term: Spring 2020