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Fall 2021

Tourism & Hospitality Mgmt Courses:

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THM202 - Destination and Resort Marketing

Credits: 3

Catalog Description: Examines the different segments of the conventions and meetings market. Includes the development of a marketing plan for a specific property, and a service function organization plan, including detailed information on room setups, food and beverage functions, audiovisual equipment, and other aspects of group meeting business. Fall only. Prerequisites: THM101, BUS101, and ENG101 or permission of instructor. Students in the Hospitality Management certificate could take the course without ENG101 with instructor approval.

Lecture: 3 hrs.

Course Learning Outcomes (CLOs):
Upon the successful completion of this course, a student will be able to:
1. Define the role of marketing specifically within the tourism and hospitality industry.
2. Explain how quality tourism experiences and value perceptions affect satisfaction.
3. Identify various service characteristics that affect the marketing of a hospitality or tourism product.
4. Outline the marketing research process (defining the problem, identifying research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings)
5. Identify best practices in social media marketing within the tourism and hospitality industry
6. Describe the pros and cons of the major marketing tools
7. Create an innovative marketing campaign for a destination or resort.

Effective Term: Fall 2019