Genesee Course Listing
Official Course Information
Please select a Course Section from the List below or use Search for a class by Title.
Business Administration Courses:
BUS101 - Principles of Business
Catalog Description: Examines the scope of business as it relates to the global economic system. Topics include types of business ownership, management principles, the internal organization, human resource management, marketing, finance and risk management. Students should take this course during their first semester as a foundation for other business courses.
BUS105 - Entrepreneurship
Catalog Description: Studies the formation, operation, and end of a business venture. Major topics include the entrepreneurial perspective, characteristics of successful entrepreneurs, starting and developing the business, financing the venture, managing the business, current competitive challenges, and the development of the business plan.
BUS106 - Business Communications
Catalog Description: Explores the integrated communication skills necessary for today's workplace, including the purposes, strategies, and processes of listening, speaking, reading, writing, and presenting within business contexts. Incorporates language arts skills throughout the course.
BUS107 - Principles of E-Commerce
Catalog Description: Investigates the buying and selling of goods and services over the Internet. Focuses on business concepts and how to apply technology to design, develop, and deploy a system for e-commerce. Includes directions for building an infrastructure for an efficient and profitable venture; and creating virtual storefront websites, online shopping, and targeted e-mails and faxes that support existing and new markets; business-to-business commerce, payment systems, and security.
BUS108 - Customer Service Management
Catalog Description: The course provides an overview of basic elements of customer service, career options, and role in any industry. It studies leaders in service and the impact of service businesses on the world economy. The course presents case studies of businesses which utilize customer service and hospitality techniques to differentiate from their competition and to develop new products and services. It covers customer service philosophies, skills and innovations. The course examines available technology used to anticipate and manage customer needs and improve revenue and customer retention.
BUS109 - Principles of Retailing
Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech retail to e-tail business environment.
BUS110 - Personal Money Management
Catalog Description: Equips students with hands-on, lifelong skills including creating a financial plan for personal goals, avoiding credit trouble, saving money on everyday and major purchases (auto, homes, etc.), investing in stocks, bonds and mutual funds.
BUS111 - Exploring Business Opportunities
Catalog Description: Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start-up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Not open to students with credit in BUS225.
BUS115 - Principles of International Business
Catalog Description: This class provides students with an opportunity to develop knowledge and understanding of the processes, procedures and challenges that arise in conducting business across national borders. It examines the scope of business as it relates to the global economic system. Topics include: conditions that make business across borders favorable, levels of involvement as businesses decide to go global, how international business is affected by the global economy, and challenges of management and marketing in the global setting.
BUS192 - Exploring Business Opportunities
Catalog Description: Personal characteristics of an entrepreneur, investigation and identification of a business opportunity as well as business criteria prior to start-up are presented as basic foundations for entrepreneurial success. Useful for anyone interested in starting their own business immediately or after completion of college. Prerequisites: none
BUS201 - Professional Sales
Catalog Description: Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.
BUS203 - Advertising
Catalog Description: Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.
BUS204 - Business Management Problems
Catalog Description: Analyzes the motives and behaviors of groups and individuals. Develops analytical and decision- making skills applied to business management problems. Students develop communication skills, identify problems and opportunities, make recommendations, write strategic plans and implement TQM. Prerequisite: BUS101.
BUS205 - Business Law 1
Catalog Description: Studies the impact of law on the business environment. Topics include ethics, contracts, sales, torts, consumer protection, criminal law, civil and criminal procedure, litigation, and the court system.
BUS206 - Business Law 2
Catalog Description: Studies the law of personal property and bailments; real property; landlord and tenants; wills, trusts and estates; negotiable instruments; insurance; secured transactions; bankruptcy; principal and agency; employment; sole proprietorships, partnerships and corporations; and professional liability. Prerequisite: BUS 205.
BUS207 - Human Resource Management
Catalog Description: Studies human resources managerial theories and practices appropriate for any Organization. Topics include planning personnel needs, recruiting, selecting, developing, utilizing, compensating and maximizing human resources. Prerequisite: BUS101.
BUS208 - Display and Visual merchandising
Catalog Description: Visual presentations created using mannequins, props, fixtures, merchandise and signage for promotion of consumer products.
BUS211 - Merchandise Planning and Control
Catalog Description: Explores the complex decisions retailers face in managing large diversified assortments of merchandise for successful merchandising. Analyzes techniques in calculating markup, markdown, profits, pricing, inventory valuation, and stock turnover. Fall only. Prerequisite: BUS 109 or BUS101
BUS213 - Principles of Marketing
Catalog Description: Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Addresses website and social media perspectives. Case studies and team projects enhance course concepts.
BUS214 - Organizational Behavior
Catalog Description: Concentrates on the scope of management in the global environment. Examines the four main functions of management (planning, organizing, leading, and controlling) and the decision-making process through case analysis and team projects. Studies the management skills necessary to adapt to rapidly changing world competition and environments.
BUS217 - Cooperative Education
Catalog Description: Introduces students to first-hand experiences in business operations. Students are placed in positions relative to their career and academic objectives. Prerequisite: Successful completion of 24 credits or by instructor approval. Contact instructor directly.
BUS219 - Business Topics Seminars
Catalog Description: Explores the solutions to business case problems, utilizing creative thinking skills and data to make managerial decisions. Fall only. Prerequisite: Successful completion of 24 credit hours in business.
BUS220 - Sports Law
Catalog Description: Presents the central issues associated with collegiate and professional sports as regulated by various professional associations and laws. Discusses eligibility, drug testing, Title IX (sports competition for women), torts, collective bargaining agreements, free agency, salary caps, agent representation, intellectual property rights, relationships between antitrust and labor laws, role of player agents, dispute resolution, and player behavior that has led to much tort litigation. Examines issue of race, violence, and athletes as role models.
BUS221 - Introduction to Project Management
Catalog Description: Studies project management theory and skills. Defines and organizes projects by defining the scope, schedule and available resources. Learn to create work breakdown structures, identify task dependencies and prerequisites, and identify a critical path to completion of a project. Addresses risk and change management. Spring only. Prerequisite: CIS102 or higher or CSN 115 or higher or EGR 118 or BUS 101 or BUS 109.
BUS222 - Disney Field Experience
Catalog Description: First-hand work experience at Walt Disney World (WDW) in business operations in areas related to students' career and academic objectives. Open only to students offered a position by the Walt Disney World College Program. Must complete a 480-hour minimum work block and a GCC-preapproved Disney Business Seminar. Note: Fulfills a BUS elective degree requirement. Prerequisites: Successful completion of 24 credit hours with 12 hours in the major, overall 2.0 GPA, and a Walt Disney World College program letter of acceptance.
BUS225 - Entrepreneurship
Catalog Description: Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Prerequisite: 12 credits in BUS***, ACC***, FBM***, OFT***, THM***, PED258 and PED277 or with instructor permission.
BUS292 - Community College Leadership
Catalog Description: Develops community college leadership skills through seminars and hands-on experiences. Examines leadership styles and personality assessment, along with skill development in the areas of communication, decision-making, problem-solving and employee relations. Focuses on ethics, professionalism, business etiquette, and diversity in the workplace. Explores the issues of curriculum and workforce development, learning technologies and distance education, student access and retention strategies, and the role of campus centers.
BUS293 - Community College Leadship II
Catalog Description: Continuation of Community College Leadership I. Enhances the development of community college leadership skills through seminars and hands-on experiences. Examines the function of a college foundation, external affairs, grant development, financing, accreditation, and assessment. Focuses skill development in the areas of negotiation and persuasion, facilitating and presentation, team building, and managing conflict. Explores the role of student services in promoting student success, studies the recruitment to graduation cycle, and analyzes strategic planning for charting the future of community colleges. Prerequisite: BUS 292.