The continued growth of global retailing combined with the new dynamics of e-commerce has created a wide range of opportunities for both entrepreneurs and retail businesses. For creative and enthusiastic people, retail business management and entrepreneurship offers the potential for early career advancement and recognition for unique abilities.

Study Online!

Did you know that a majority of the Entrepreneurship program can be completed online?

  • Entrepreneurship AAS (75% or more can be completed online)
  • Entrepreneurship CERT (100% can be completed online)

Visit our Office of Online Learning for more information!

Why GCC?

We offer a well-equipped retail business management laboratory featuring a professionally lit display window for you to gain practical experience in visual merchandising and creative display techniques. You will take field trips to industry locations in international and domestic locales. Some students engage in credit-bearing travels to Europe, a field trip to New York City, or an excursion to Toronto-evaluating and comparing international and domestic retailing, marketing, and entrepreneurial enterprises.

To make your learning relevant to the working world, the program blends classroom preparation with a full-time internship, expanding your opportunities for employment after graduation.

Career Opportunities

The Entrepreneurship program prepares you for supervisory responsibilities in a wide range of industries. You will receive a broad base of knowledge in:

  • Entrepreneurship
  • Operations management
  • Merchandise management
  • Advertising
  • Display
  • Accounting
  • Information technology
  • Sales, marketing
  • Human relations
  • E-commerce

Transfer Opportunities

Starting at GCC saves many students and their families thousands of dollars in tuition. With an A.S. or A.A. degree you will be able to seamlessly transfer within the SUNY network of 64 college and universities as well as to many 4-year private institutions. GCC's A.S. and A.A. programs were developed as part of the SUNY seamless transfer initiative allowing students to complete the first two years of a bachelor's degree as a freshman and a sophomore at a community college, then seamlessly transfer to a SUNY four-year institution to earn a bachelor's degree. Please reference the SUNY Transfer Pathways for degree programs to learn about any campus specific requirements. Visit the SUNY Core Course Finder to plan out the courses you should complete to transfer to a 4-year SUNY School.

If you are planning to transfer to a 4-year private institution you should work with our Transfer Services office to learn about possible articulation agreements and pathways that exist for many or our degree programs. Some GCC A.A.S. programs also have transfer opportunities.

To learn more about these opportunities and agreements contact the Transfer Services Office, we are more than happy to work with you and answer any questions you may have on building your own personalized transfer plan.

Transfer opportunities include, but are not limited to:

  • Bryant & Stratton
  • Canisius College
  • Daemen College
  • Fashion Institute of Technology
  • Rochester Institute of Technology
  • SUNY College at Buffalo State
  • SUNY College at Morrisville
  • SUNY College at Plattsburgh